Roots Landscape, Inc
UI / UX / Website Design + Development
The Product
This isn't just any landscaping company - we wanted to define the brand as best-in-class by showcasing their award-winning work, along with what it's like to work with experts in the industry. And by doing this, we wanted to increase the number of qualified leads that the website was generating.
Roots Landscaping qualified landscape architects, fine gardeners, and custom masons have over twenty years of experience building everything from pools and roof structures, to outdoor kitchens and fireplaces.
Client
Roots Landscape, Inc
Live Site
Coming Soon... Adobe Xd Prototype
Year
2020
The Research
The goal of this project was to deliver a product that represented the high-quality, premium product that this firm delivers. We were able to achieve this by focusing on the final product photography along with the trophy case of awards, and building the content around these assets.
The Design
We wanted to provide the user an experience that initially qualified this firm as an expert in the industry by bringing the awards front and center, supported by photography that represents the first-rate, quality work of Roots Landscaping, and finally providing a way for the user to reach out to inquire for more information or begin their project. This was done by providing a simplified user flow that introduced the clients work as well as a glimpse into their process followed by a contact form included in the footer of every page.
The Analysis
As a designer/web-developer, it's not often you get to work with a client that have a plethora of high-quality, beautiful photography. The high-quality, professional feel of this design represents everything about this brand, with a user flow that will help generate more leads for the firm.